[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.drbz.cz\/microsoft-advertising-tvrdi-ze-si-uchova-hlaseni-o-prumerne-pozici\/#Article","mainEntityOfPage":"https:\/\/www.drbz.cz\/microsoft-advertising-tvrdi-ze-si-uchova-hlaseni-o-prumerne-pozici\/","headline":"Microsoft Advertising tvrd\u00ed, \u017ee si uchov\u00e1 hl\u00e1\u0161en\u00ed o pr\u016fm\u011brn\u00e9 pozici","name":"Microsoft Advertising tvrd\u00ed, \u017ee si uchov\u00e1 hl\u00e1\u0161en\u00ed o pr\u016fm\u011brn\u00e9 pozici","description":"Microsoft Advertising (p\u016fvodn\u011b Bing Ads) p\u0159idal jejich metriku pod\u00edlu dojm\u016f na z\u00e1klad\u011b pozice, kterou Google p\u0159edstavil minul\u00fd podzim. Av\u0161ak na rozd\u00edl od Google, spole\u010dnost uvedla, \u017ee hl\u00e1\u0161en\u00ed o pr\u016fm\u011brn\u00e9 pozici z\u016fstane i na d\u00e1le. P\u0159id\u00e1n\u00ed metrik prominence. Nyn\u00ed naz\u00fdvan\u00e9 metriky prominence, sp\u00ed\u0161e ne\u017e pod\u00edl hlasu, v Microsoft Advertizing, jsou set nov\u00fdch statistik, kter\u00e9 jsou dostupn\u00e9 […]","datePublished":"2020-02-01","dateModified":"2020-02-01","author":{"@type":"Person","@id":"https:\/\/www.drbz.cz\/author\/#Person","name":"drbz.cz\n","url":"https:\/\/www.drbz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"drbz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.drbz.cz\/microsoft-advertising-tvrdi-ze-si-uchova-hlaseni-o-prumerne-pozici\/","wordCount":369,"articleBody":"Microsoft Advertising (p\u016fvodn\u011b Bing Ads) p\u0159idal jejich metriku pod\u00edlu dojm\u016f na z\u00e1klad\u011b pozice, kterou Google p\u0159edstavil minul\u00fd podzim. Av\u0161ak na rozd\u00edl od Google, spole\u010dnost uvedla, \u017ee hl\u00e1\u0161en\u00ed o pr\u016fm\u011brn\u00e9 pozici z\u016fstane i na d\u00e1le.P\u0159id\u00e1n\u00ed metrik prominence.  Nyn\u00ed naz\u00fdvan\u00e9 metriky prominence, sp\u00ed\u0161e ne\u017e pod\u00edl hlasu, v Microsoft Advertizing, jsou set nov\u00fdch statistik, kter\u00e9 jsou dostupn\u00e9 v kampani, skupin\u011b reklam a na \u00farovni kl\u00ed\u010dov\u00fdch slov. TOP pod\u00edl dojm\u016f TOP pod\u00edl dojm\u016f ztracen\u00fd pro hodnocen\u00ed TOP pod\u00edl dojm\u016f ztracen\u00fd pro rozpo\u010det Absolutn\u00ed TOP pod\u00edl dojm\u016f Absolutn\u00ed TOP pod\u00edl dojm\u016f ztracen\u00fd pro hodnocen\u00ed Absolutn\u00ed TOP pod\u00edl dojm\u016f ztracen\u00fd pro rozpo\u010detOdstran\u011bn\u00ed ostatn\u00edch. \u0158ekn\u011bte sbohem ostatn\u00edm konkuren\u010dn\u00edm metrik\u00e1m: pod\u00edl dojm\u016f ztracen\u00fdch pro p\u0159\u00edhoz, relevanci a o\u010dek\u00e1v\u00e1n\u00e9 CTR.Pr\u016fm\u011brn\u00e1 pozice.  Microsoft Advertizing potvrdil, \u017ee si uchov\u00e1 hl\u00e1\u0161en\u00ed o pr\u016fm\u011brn\u00e9 pozici.\u201eJedna kl\u00ed\u010dov\u00e1 metrika, kter\u00e1 z\u016fstane ve va\u0161em hl\u00e1\u0161en\u00ed, je bezpochyby pr\u016fm\u011brn\u00e1 pozice, nebo\u0165 jsme vysly\u0161eli neust\u00e1vaj\u00edc\u00ed zp\u011btnou vazbu, kter\u00e1 ukazuje, \u017ee tato pozice je pro v\u00e1s st\u00e1le podstatn\u00e1,\u201c uvedl Nahva Tecklu, programov\u00fd manager pro Microsoft Advertizing, v jeho p\u0159\u00edsp\u011bvku na blogu. Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat.  Google ozn\u00e1mil v lednu tohoto roku, \u017ee bude opou\u0161t\u011bt pr\u016fm\u011brnou pozici pozd\u011bji tohoto roku. Novinky p\u0159i\u0161ly o p\u00e1r m\u011bs\u00edc\u016f pozd\u011bji, pot\u00e9, co spole\u010dnost p\u0159edstavila sv\u00e9 nov\u00e9 metriky um\u00edst\u011bn\u00ed, kter\u00e9 Microsoft Advertizing p\u0159idal tento t\u00fdden. Od\u016fvodn\u011bn\u00ed Google pro odstran\u011bn\u00ed pr\u016fm\u011brn\u00e9 pozice je takov\u00e9, \u017ee to ji\u017e d\u00e1le nen\u00ed skv\u011bl\u00fd indik\u00e1tor toho, kde se vlastn\u011b va\u0161e reklamy objevuj\u00ed, nebo\u0165 pozice jedna m\u016f\u017ee b\u00fdt na \u00fapln\u00e9m spodku str\u00e1nky v n\u011bkter\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Microsoft nabour\u00e1v\u00e1 tohle rozhodnut\u00ed, tak\u017ee uvid\u00edme, jak dlouho to vlastn\u011b z\u016fstane, pokud si inzerenti zvyknou na to, \u017ee to nen\u00ed v Google Ads.                                                                                                                                                                                                                                                                                                                                                                                                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